Taylor Swift

The artist we decided on has been Taylor Swift, therefore i shall make a general overview of how she is represented and the conventions of her music videos.
Main themes that music videos are focused around are the lyrics, which most of her songs are based around innocent young relationships, most of her videos reflect the story of the song. For example this happens with "you belong with me" where the characters imitate the lyrics "she's cheer captain, and i'm on the bleachers" the main character is performing in a bleachers uniform whilst the other character is cheering. This happens again in "Back to december", the setting is set in a cold winter season where there is lots of snow around which the audience will connote with December.
Another key feature if a Taylor Swift video is that she appears to always be included in the narrative,usually the main character, this happens in "you belong with me", "Back to December" "Tear drops on my guitar" and "mine. Also in the narrative she lip syncs which happen in all her videos, this is something we will definitely use in our production.
Another feature in the videos she uses is pathetic fallacy, the mood of the song is reflected by the weather for example  in mine the song is happy therefore filled with lots of bright sun and when the sadder moments are shown they are shown with a darker tint or shown in a dark setting, like at night in a badly lighted garden. This also happen in white horse, at the start of the video it focuses on the grey rain coming down on the window foreshadowing to the audience the sad nature of the song before the song even begins. In the video "Fifteen" the background is cloudy covering the sun but it slightly shows,  this could be interpreted as the hopefulness of the song, or even an extended metaphor of the, not completely understanding the world as a naive fifteen year old girl, therefore clouded judgement and when it rains it symbolizes the pain of the character.
Most of her video's feature an artist set however few times she is shown actually performing with her guitar, but this does happen in "fearless" , "fifteen"and change features a whole band set which our group may want to consider including to create more contrast in our video.
The sets are also typically realistic, with exception of "fifteen" where there is a typical fairy-tale mood to it as the artist set transforms in to the narrative and the graphics are made by computer editing, for example a door appears in a scene of clouds which then transforms in to a school. However most sets are typically set in houses like "you belong with me" in the bedroom, "tear drops on my guitar" a school environment and "mine" at a lakeside.
These features we should all take in to account when we plan our video.