Modernism

Modernisation is the viewed as the ultimate experimentation in media which emerged in the late in the 1900's till the 1950's.

It's aim was to break the boundaries and conventions of all forms of media which will completely distinguished itself from anything of its type, these commonly caused controversy. 

Modernization is though of elitist, appealing to only the most educated as those who were educated were the only ones to understand the messages conveyed through the media pieces. 

Modernization came to an end in the 1950's when it was felt that there was nothing new to experiment with and create, following this postmodernisation was formed.