Targeting my Audience

Demographics
In my product i need to think about who the product will be aimed at, therefore i need to study basic information e.g:

• Age
• Range
• Gender
• Occupation
• Income
• Life style

Psychographics

I also need to think of the deeper in to the interests and personality of my demographic to produce a more skillful piece, therefore i need to think of other factors like if the audience are

• Risk takers
• Conservative
• Trend setters
• Trend followers

And what the image of these are and how it will effect my product.

A typical example of some demographics are shown as above.