Music Video and Camera shots

Films use long shots, mid shots and close ups. In conventional films all of those are used with a focus on balance. In a long shot the subject dwarfed by its surroundings. In a mid shot the subject is equal to his surrounding. In a close up the dominates the space. In conventional film the subject is never dissected at awkward points, however in a music video it deliberately breaks the convention - making you conscious its a music video, breaking the attention.

Jumpcut
A jump cut is where two sequential shots are taken from a different angle but only slightly.

There are frequent uses of jump cuts in music used to create specific effects. It used to jar the audience during the music video so that they are aware of what there watching rather getting lost in the narrative as its supposed to be advertising the song as it breaks the realism of the narrative.


180 Degree rule

Graphic Match
When you focus on something wish similar qualities to what is shown in the next cut. This creates fluency and links.

Vernallis also comments on graphic matches 

"Such edits joins two shots through shared compositional elements such as colour and shape, irrespective of content.

Music videos can use the graphic matches so freely because the genre has the reason to draw attention to its materials and production methods; the viewer can revel in an interesting edit, in a nice shape shared by two images,, and in the cleverness of the director's and the editor's works, any of which might draw us away from the narrative of a Hollywood movie. The graphic match can highlight elements of a popular song"

A match on action
Showing the same action but with different people, it creates the idea of an on going action or lots of people doing it.

Dolly Shots ( aka tracking shot) 
This is when the camera is mounted on a camera dolly, a wheeled platform that is pushed on rails while the picture is being taken.


The theorist, Vernallis said
"More music videos make such extensive use f the dolly that a static shot seems anomalous. The dolly shot keeps the video moving, it starts almost invariably as the video begins and only ceases towards the ends. It provides a simple way for a music video to catch and sustain a songs momentum"

Low angle shots in music videos


These are used more frequently in music videos than in films. It looks like the person in performing to its audience and makes them look important.


Intertextuality
A media text the makes an explicit reference to another media text